• Logan Lee

Is Squid Game Netflix's Biggest Hit Ever?

Squid Game is a global sensation on pace to be Netflix's most-watched show ever, but its success doesn't stop there.

Squid Game - Netflix
Image: Netflix

Since its release in September, the Netflix series Squid Game has launched to the top of the charts, becoming the streaming platform's most-watched show in 90 countries! The show is now expected to be seen by more than 82 million subscribers worldwide in its first 28 days.


Netflix CEO Ted Serandos recently proclaimed the show has a "very good chance of being our biggest show ever."


Fashion Impact


The cultural impact of the Korean drama is being felt far and wide, and Netflix announced a partnership with Wal-Mart to sell Squid Game merchandise to their customers.


In addition, Louis Vitton announced that one of the stars of the series, actress Jung Ho-Yeon, will be their global fashion ambassador.


The popularity of the show is so massive, it's impacting global retail fashion trends.


According to data compiled by the retail aggregator Lyst, global searches for retro-inspired tracksuits (+97 percent), white slip-on sneakers (+145 percent), red boiler suits (+62 percent), white numbered T-shirts (+35 percent), and even the color teal (+130 percent) have all jumped since the show’s release. Vans were the most viewed slip-on sneakers on the internet over the past week.

The show even inspired an NFL star to show his love for the series on gameday.



For Netflix, the show validates their global streaming strategy, and with recent non-English speaking hits like Lupin, Money Heist, and now Squid Games, consumers are proving that they're more than willing to watch content from all over the globe.


There's even a real-life Squid Game being organized in Abu Dhabi. Watch out for the Robot Doll!